Our thought leaders fill in the white space between your strategic plan and your market response.

Branding Experts

We are experts in brand development, research, strategic planning, communications, marketing and emerging media.

Rex WhismanRex Whisman: Founder and Chief Strategist
Rex Whisman is a recognized thought leader in brand building. Rex brings over 25 years’ experience in branding, communications, enrollment management, marketing, social media and media relations. Rex has developed effective brand strategies for numerous organizations. As assistant vice chancellor for communications and marketing at the University of Denver, Rex led a groundbreaking enterprise approach to higher education branding. Rex has presented at many conferences around the globe. Rex holds an M.S. in Communications Management and a B.A. in History from Colorado State University.


Dr. Sara AmodioDr. Sara Amodio: Chief Academic Officer
Dr. Sara Amodio brings extensive experience as an educational administrator, educational psychologist, a private consultant for international non-governmental organizations, and a graduate faculty member. Sara holds an MSW from Stockholm University in Sweden with an emphasis on organizational development and administration. Her Doctorate in Education from Regent University specialized in assessment, evaluation, and curriculum development. Dr. Amodio has served as an Instructional Dean at Emily Griffith Technical College, principal, a K-8 school counselor post-September 11 in the Washington, D.C. area and a middle school teacher.


Karen HaroldsKaren Harolds: Research Principal & Web Consultant
Karen Harolds has conducted primary and secondary research for corporations and nonprofits including problem definition, research design, defining data sources, sample sizes and conclusive reporting in both qualitative and quantitative methodologies. The scope of projects includes customer satisfaction, switching intentions, brand loyalty and new product testing. She consults with clients on web design, usability, development and search engine optimization. Karen earned her M.S. in Marketing from the University of Colorado Denver, her B.F.A. in Graphic Design from Colorado State University and Webmaster certification from NACSE.


Darla HuffDarla Huff: Academic Strategist
Darla Huff has been an academic advisor in the College of Business at Southern Illinois University, while working on her Ph.D. in Educational Administration and Higher Education. Darla’s concentration areas lie in the marketing and branding of higher education institutions. She previously worked in media relations division of Hendrick Motorsports on the NASCAR circuit. She brings an innovative, customer-focused approach to discovering successful branding initiatives necessary for sustainability. Darla earned her M.B.A. from Louisiana State University and B.S. in Kinesiology from Mississippi State University.


Erik JeffriesErik Jeffries: Project Manager & Media Strategist
Erik Jeffries is a dedicated advertising, design, marketing and media professional with over 21 years’ of agency and client-side experience. He is widely recognized for his work with award-winning creative teams, implementing effective social media programs and a passion for design, marketing and music. Erik’s focus on branding can be traced through his experiences working with top advertising agencies, design firms, in-house creative teams, schools, systems of schools, brand strategists and interactive developers. Erik earned his B.A. in Marketing from the University of Colorado Denver.


Rick JohnsonRick Johnson: Chief Operations Officer
Rick Johnson has served as the Vice President of Administration and Finance at Laramie County Community College and worked in a similar role for the University of Colorado’s Leeds School of Business. Rick’s leadership spans from growing revenue generating operations, to re-engineering complex fiscal structures, to scaling administrative and educational operations to accommodate rapid growth, to leading critical master planning. Rick is a certified Project Management Professional and holds a B.S. in Secondary Science Education and an M.S. in Water Resource Engineering.


Lon SeymourLon Seymour: Lead Writer and Editor
Lon Seymour renders compelling stories for institutions at each stage of the brand development process. As academic dean for Rocky Mountain College of Art & Design, he authored self-study documents for the college as it pursued and annually affirmed regional accreditation. Lon has presented at numerous national conferences and teaches Master level online and campus courses on branding at Regis University. Lon earned his B.A. in visual arts from the University of Colorado and M.F.A. in visual arts from the University of Northern Colorado.