Stakeholder Engagement Model
In guiding organizations towards sustainable brand strategies, the BrandED Consultants Group helps clients to move beyond old school thinking like the 4 Ps of marketing: Product, Place, Promotion and Price. BrandED’s stakeholder engagement model professes utilization of the contemporary 6 Cs of brand building: Core Values, Connections, Conversations, Collaborations, Community and Culture.
Core values are the guiding principles that allow organizations to fulfill their mission. Communicating the essence of the brand around a set of core values ensures the organization connects with the right internal and external stakeholders. Conversations about those values lead to collaborations, community and alignment of internal cultures and external reputations.
This systemic approach engages all stakeholder groups in the branding process and motivates a relevant analysis of the client’s ability to effectively deliver on their brand promise.