Inside Out Brand Strategy

• BrandED’s approach helps organizations build their brands from the inside out. By engaging stakeholders in the brand development process and concentrate on the importance of establishing a verbal identity that aligns with your visual identity, all constituents can tell your story in an accurate, authentic, concise and consistent manner. BrandED also provides resources to help your organization develop and integrate your visual touch points.

• In the past organizations have been encouraged to follow the traditional four Ps of marketing: product, place, price and promotion. They have changed their logos, created taglines and developed advertising campaigns. These tactics have met with mixed results. BrandED’s strategic six Cs of contemporary branding: connection, conversation, core values, collaboration, community and culture, helps organizations move beyond the four Ps of traditional marketing.

• BrandED creates sustainable brands based on mission, core values and stakeholder engagement. We conduct brand audits and develop strategies focused on a brand positioning platform. Known as internal branding, BrandED then implements the adopted brand strategy throughout your organization. Once internal stakeholders understand and embrace the brand platform, we help you execute your brand strategy via multi-sensory branding, social media, mobile marketing and traditional integrated marketing communications. BrandED provides metrics to assess the effectiveness of your brand strategy.