Our View of Branding
The BrandED Consultants Group approach to branding is contemporary and innovative; it goes beyond antiquated advertising models. We know that sustainable brand strategies are based on an all-embracing mission, core values and stakeholder engagement. These are the definitions that steer our approach.
- Brand: the recognized name of your organization, what your name stands for and the associations that people make when they see or hear it.
- Branding: the confirming process of aligning your organization’s internal culture and external reputation.
- Brand Platform: a baseline summary that captures the vitality of your brand and communicates your essence in an accurate, authentic, concise, consistent and emotive manner, including narrative, promise statement and reasons to believe in your brand.
An effective brand platform cultivates the trust of our client’s constituents, motivates influential behavior and inspires supportive actions bringing a brand promise to life. A brand platform guides an accreditation review process, develops a strategic plan, ensures regulatory compliance, establishes new revenue streams, creates talking points and designs communications and marketing communication channels.