Our Brand Champions

“Rex Whisman understands branding in settings like education like no one I have ever met. He stands out through his passion and his keen understanding of how to develop an authentic message that differentiates in a sea of sameness. Beyond being a thought leader, Rex is a uniquely warm, kind and caring professional. Rex delivers results and elevates the individuals and brands that are smart enough to draw from his talents and others at the BrandED Consultants Group.”

Joseph Michelli, Ph.D.
The Michelli Experience
Author, The Starbucks Experience

“The BrandED Consultants Group is a vital partner with La Salle University in assessing the comprehensive brand status of our nearly 150 year-old University. Based on the disciplined, authentic and strategic insights uncovered by BrandED and its team of consultants, we are working step-by-step on improving our brand-related footprint in the highly competitive east coast higher education market and beyond.”

John F. Dolan
Vice President for Enrollment
La Salle University of Philadelphia

“Rex Whisman has done a phenomenal job with leading the Colorado American Marketing Association’s Chapter in the development of its brand platform. He possesses an in-depth knowledge of branding, creates clear objectives, prioritizes strategies and leads the Chapter to develop compelling messaging that engages key audiences. Rex uses active and reflective listening skills to create a productive atmosphere.”

Sally Mayberry
President
American Marketing Association Colorado

“In the ‘environmental noise’ of education today I think branding is vital, and an inside-out approach to branding constitutes a paradigm shift for educators. I have found Rex Whisman and the BrandED Consultants Group to be an invaluable resource in the research, development, implementation and ongoing management of the Archdiocese of Denver Catholic Schools brand.”

Richard Thompson
Superintendent
Archdiocese of Denver Catholic Schools System

“Product branding is learned in Marketing 101 classes, but branding an organization in the public sector, such as universities and government agencies, takes a seasoned professional team to shape an entire culture and way of being from the inside-out. We are grateful to the BrandED Consultants Group for their guidance in shaping our brand into the consumer protection department that we aspire to be.”

Karen Gerwitz
Director of Communications
Department of Regulatory Agencies