Our Core Competencies

BrandED Consultants Group

The BrandED Consultants Group was founded in 2005 to meet the increasing need for organizations to take a strategic and sustainable approach to brand development and think beyond logos, taglines and advertising campaigns.

Organizations hire BrandED when they face a decline in their customer base, are in need of capital improvements or experience issues that threaten the image and reputation of the organization. Our primary clients are colleges, universities and P-12 systems of schools. We also do work for associations, government agencies, nonprofits, NGOs and businesses. Brand initiatives that we lead result in:

Our Difference

The BrandED Consultants Group is comprised of thought leaders in brand development and recognized internationally as innovative. We embrace a cultural and systemic approach to branding. We develop, implement and assess brand strategies based on institutional mission, core values, stakeholder engagement and social responsibility. We help organizations to think of their brand first as a noun—a distinctive name, and then as a verb—the actions making their brand authentic, compelling, memorable and sustainable.


Rex Whisman provides insights for AdWeek on the new Irish Spring advertising campaign»

Rex Whisman weighs in on university brand building in light of March Madness, Orange County Register»

Rex Whisman shares his views on security challenges for brands in AdWeek»

Rex Whisman weighs in on Florida Atlantic University brand naming rights of football stadium for MSN News»

Rex Whisman interviewed by Luxury Daily and shares views on Swiss brand Jaeger-LeCoultre at the 2011 Venice International Film Festival»

BrandED’s oped on education’s identity problem published on DenverPost.com»

Rex Whisman and Laura Ries share views on multi-sensory branding for Bulgari»

UK-based Journal of Product & Brand Management recognizes BrandED’s work on internal branding»

Fast Company magazine online includes BrandED’s work in Harvard University brand story»

BrandED in the Media»